"Tête de Mule" is a French expression used to call someone when they are acting very stubborn.

We spoke with many French people, especially locals in Paris, to understand how they interpret "Tête de Mule." We discovered that it means much more than just being a stubborn person. For them, a Tête de Mule is someone who stands firm in their beliefs and goals, regardless of opposition. It’s someone who doesn’t give up easily and stands strong in their convictions.

For us, Tête de Mule represents a positive movement. The founders brought the brand to life through their own stubbornness and deep belief in their convictions. What began as a shared mentality between youth friends has grown into the core of Tête de Mule. This brand was born out of the determination to stay true to what they believe in, without compromise, no matter the obstacles or opinions of others.